Meetup is a social network that facilitates offline group meetings in various localities around the world. It allows members to join groups unified by a common interest, such as politics, books, health, pets, careers or hobbies.

Originally, we met with Meetup to redesign the logo, but during the initial discussions it became clear that a simple logo would not answer the difficulties that lay ahead. The real challenge was to create a system that would allow a viewer to find one's own community on a small screen; efficiently and delightfully.

We created a system to allow easy navigation of categories and subcategories using a limited number of symbolic colorful photography and many duotone-based background images that can be easily generated. We also suggested a system of icons, illustrations, and animations inspired by the concept of swarming.

Disciplines: Branding, Digital, Print

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Creative / Art Direction: Jessica Walsh & Stefan Sagmeister
Lead Design: Jessica Walsh, Felipe Rocha
Designers: Simón Sepúlveda, Tyler Comrie, Lucien Ng, Fumi Omori, Yu Chen
Animation: Daniel Rodrigues, Fumi Omori
Photography: Henry Hargreaves, Daniel Forero, Áron Filkey
Make up: Anastasia Durasova
Retouching: Lutz & Schmidt
Photoshoot production: Ben Nabors, Molly Brunk
Illustration generator development: Mr Henry
Paper artist: Matthew Sporzynski
Image gallery