Aizone FW13

Behind the Scenes

The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive, exuberant energy, reflecting the dynamic, vibrant nature of the brand. Working with renowned body painter Anastasia Durasova to create the colorful face painting whilst interpreting the inspirational maxims "Play Hard", "Make Your Luck", "So It Goes", "Go Go Go" and "Be Free" — reinforcing the positive message.

Art Direction, Design: Sagmeister & Walsh Makeup: Anastasia Durasova Photography: Henry Hargreaves Production: Group Theory / Ben Nabors Retouching: Lutz & Schmidt Hair Stylist: Gregory Alan BTS Video: Brian Petchers